WHAT IT MEANS TO BE AN AUTHENTIC BRAND
So, how do you become an authentic brand?
START WITH WHY
The speaker and author Simon Sinek says that notably brilliant companies (Apple, Patagonia etc.) have the ability to start all their marketing with that driving “why.”
They know what difference they are making in the world, as well as why they’re setting out to do so, and thus resonate with people that feel the same! What are you looking to do with your business?
CHOOSE A “CHANNEL” WHERE YOUR CLIENTS CAN “TUNE INTO”
Your clients are online. Your future clients are either browsing Facebook, LinkedIn or looking for something on Google. The question is…
– How easily can they find you?
– Do you have brand diversity?
– Can they click on your Facebook business page and be redirected to your website for further reading?
HAVE CONVERSATIONS WITH YOUR CLIENTELE
Imagine you have an issue with your car. Instead of calling the company, you decide to jump the queue and call on the CEO of Tesla.
He answers, readily listens to you and puts plans into action to make your suggestion a standard in ALL TESLA CARS.
Can you imagine this happening? Well, this actually DID happen. Regularly.
And it’s a brilliant example of speaking to the wonderful people you call your clients and hearing their needs! You can do this on whatever online platform your business resides. These are just a few ways to get started on being truly authentic in your business – now it’s up to you!