FACEBOOK, WHERE YOU GET TO MEET YOUR CUSTOMERS HALFWAY
At FB2GO (Facebook 2 Go), we are on the lookout for the platforms that work best for us and thus by default, work the best for our clients.
We are on the lookout for platforms that:
– Encourage organic growth of followers, people that are engaged with local brands
– Allow businesses to easily share a new promotion or connect with previously unseen clients
– Give customers the platform to converse directly with the brands they like!
You can see why we pick Facebook time and time again… They do all of this and more.
When you start up a Facebook page for your business and pay attention to it, you effectively start to do the following:
CREATE BRAND VISIBILITY – WHERE YOUR POTENTIAL CUSTOMERS CAN FIND YOU 24/7
Believe it or not, Facebook is trying to beat Google as the place where people look for things they want.
So, if your business shows up at the top of the search bar whenever a person searches for “Plumbing & Electrical work”, with authentic reviews and recent posts – they’ll pick you more often than not!
Reason being on Facebook, if your business comes across as authentic and local, people will be more inclined to pick your services, over a starchy corporate business from Google!
REACH OUT TO THOSE THAT LIKE WHAT YOU GOT
You can cut your marketing spend down. Like, way down.
Billboards, magazine adverts or tv snippets don’t discern between your target audiences – they show to a wide range of people and that’s it.
Whereas, with a healthy dose of FB marketing, you can build up a specific audience. For example, market bicycle stuff to people that already show they like bicycle stuff!
SPEAK TO YOUR CUSTOMERS, LIKE ACTUALLY
There is a certain power in allowing your clients to actually speak to you.
Your passionate followers can send you a direct message or respond to a friendly questionnaire you post. Why is this good?
Well – let your readers know that they have the chance to work with some actual people! After all, we feel wonderful whenever we get help from companies that really care about the quality of service they’re really giving.
Get feedback from your clientele, starting today.