NEW TO FACEBOOK MARKETING? HERE’S A FEW THINGS TO KEEP IN MIND…
Do you keep track of exactly WHAT you communicate to your followers, customers and readers? Here’s what we mean by this. Do you keep a close finger on the pulse of your outbound marketing, creating marketing strategies with real, tangible goals for your results?
Do you know:
• To WHOM you are marketing to?
• WHAT you are actually saying to your potential customers?
• The INTENDED IMPACT of what you’re telling your potential clients?
Many business owners think that their Facebook marketing should consist ONLY of an interesting post once a week – providing their readers with interesting tidbits about their industry, right? This is great, it shows you are active and informative to your readers. These are your “activity posts” – but what about the posts/adverts aimed DIRECTLY at your prime customers, the ones who stand to benefit the most from your services?
If you are actively thinking of taking up Facebook advertising as one of your tools in your “marketing toolbelt”, with the bells and whistles of being able to generate leads and build your brand simultaneously all included, here are some things you will need to keep in mind…
KEEP THE AUDIENCE IN MIND
If you put soccer-related goods in front of somebody who HATES soccer but loves rugby – you waste everyone’s time. So determine to whom you actually want to market your services/products to and think deeper on it. Within which circles do your target audience frequent? What activities and topics do they enjoy? Which locations’ people do you want to market to?