– you have to do some “thinking for them,” namely:
- WHO is this person? (what do they like?)
- What problem does this person want to fix?
- Does what I have to offer fix their problem?
- How can I get the concept that “I can help them,” straight through to them?
Before our left-brain takes over and we overthink this – We actually do this automatically. In fact, it’s how we get better at all the steps of selling, namely:
– Working on a product/service that’s actually helpful
– Thinking up ways to get this solution to the right people
This all takes a lot of thinking, guess work, tabulating and formulating – thinking on behalf of your future customers – can you see how “psychological” this can get? Our point is – give yourself some credit. You’ve made a decision to work with the minds of business people, customers which is a big commitment. Why not commit to excellence? Why not be the best “marketing psychologist” you can be?