This is a cliché sure! But when it comes to building a strong brand and creating a great client database to market towards – you need to do it for a long time.
The cart cannot come before the horse. Just like you can’t build a house from the second floor downwards. Much like jogging every morning or sleeping 8 hours every night bring accumulative benefits – Regularly marketing on Facebook brings you rich dividends if you do it … you know, regularly. It takes time to educate your customer about your industry (they haven’t spent the 20 years there like you have!) and genuine providing great service to provide a strong track record.