WHY 60% OF BUSINESSES WILL FAIL WHEN USING FACEBOOK TO GET CUSTOMERS

WHY 60% OF BUSINESSES WILL FAIL WHEN USING FACEBOOK TO GET CUSTOMERS

We see how businesses go out looking for more customers again and again on Facebook – but wind up shooting themselves in the foot. And not for the reason you think! Whether or not they run 1 dud advert online and get like 2 bad leads –

Here’s 2 simple points why 60% of businesses that “try” using Facebook to get customers, fail in a big way.

THEY DON’T COMMIT FOR LONG ENOUGH

Can you imagine starting a business right now and becoming despondent when nobody calls in to buy your products/services immediately?

We have this “idea” in our heads that if you pay money for an advert, you should technically get results as in, RIGHT NOW. And if you don’t, “Facebook doesn’t work for my business” becomes your belief.

Here’s why this is wrong…

GOOD THINGS COME TO THOSE WHO WAIT

This is a cliché sure! But when it comes to building a strong brand and creating a great client database to market towards – you need to do it for a long time.

The cart cannot come before the horse. Just like you can’t build a house from the second floor downwards. Much like jogging every morning or sleeping 8 hours every night bring accumulative benefits – Regularly marketing on Facebook brings you rich dividends if you do it … you know, regularly. It takes time to educate your customer about your industry (they haven’t spent the 20 years there like you have!) and genuine providing great service to provide a strong track record.

Just understand – It takes a committed business owner to get truly great results out of Facebook.

It takes regular learning, regular practice and a track record to bring in the results highly respected businesses are known for.

Now – you can do all this OR you can hire an FB2GO advertising agency to do it for you.

Good thing we know a few…

CONGRATULATIONS! YOU’VE BEEN UPGRADED TO “PSYCHOLOGIST!”

CONGRATULATIONS! YOU’VE BEEN UPGRADED TO “PSYCHOLOGIST!”

When you join the FB2GO team, become an FB2GO Agent or even begin to write ads for an FB2GO agent… Surprise, surprise! You’re getting into psychology – not just simply advertising to “customers”. Psychology means “the science of mind and behaviour,” and probably more… Now, writing adverts may not be all that “scientific” so to speak, and no-  Please don’t put it on your business card.

When you’re working with how your future customer will see your ad, post, blog or something

– you have to do some “thinking for them,” namely:

  • WHO is this person? (what do they like?)
  • What problem does this person want to fix?
  • Does what I have to offer fix their problem?
  • How can I get the concept that “I can help them,” straight through to them?

Before our left-brain takes over and we overthink this – We actually do this automatically.  In fact, it’s how we get better at all the steps of selling, namely:

– Working on a product/service that’s actually helpful
– Thinking up ways to get this solution to the right people

This all takes a lot of thinking, guess work, tabulating and formulating – thinking on behalf of your future customers – can you see how “psychological” this can get? Our point is – give yourself some credit. You’ve made a decision to work with the minds of business people, customers which is a big commitment. Why not commit to excellence? Why not be the best “marketing psychologist” you can be?

Small Changes

SMALL CHANGES HERE FOR A BIG DIFFERENCE OUT THERE

At FB2GO (Facebook2Go), we believe that in order for businesses to achieve anything in South Africa, you need to adjust your focus regularly.

  • Adjust your focus from the “catastrophes” that surround us, i.e. the things we can’t do much to solve right now.
  • And rather shift our focus to look at the things we CAN solve.

For example, what could YOUR business do with right now? Tangibly?

  • Could your business gain something from shifting your marketing into the online space – maybe get a regular 4-5 new clients each month?
  • Or would you rather “benefit” from talking about how much lockdown will harm your business – while you stick to old habits?

We believe that we need to stop devoting time and focus to the things that only serve to distract us.  In a world where action determines results –

What actions can you take to grow your monthly list of customers? (what actually matters)  Small to medium-sized businesses have the most capacity to be creative with their marketing and bring in results.  If everyone focused on the right things and built their own businesses, the “bigger issues” would gradually be solved – obviously we can’t get to every business owner – but if you’re reading this right now.

Perhaps ask yourself the question:

If you could guarantee 4 – 5 new customers every month, would you take the actions necessary to make this happen?

If all it took was
– Regular adverts (weekly…),
– Directed to the right people (your potential best clients…)
– A skilled FB practitioner, to use your budget wisely…

Would you take this small leap?
These are questions we ask at FB2GO, how to get business owners to trust online marketing just that little bit more.  And who knows how their businesses could look 6 months from now with a touch of bravery every now and again?

New to Facebook Marketing?

NEW TO FACEBOOK MARKETING? HERE’S A FEW THINGS TO KEEP IN MIND…

Do you keep track of exactly WHAT you communicate to your followers, customers and readers? Here’s what we mean by this.  Do you keep a close finger on the pulse of your outbound marketing, creating marketing strategies with real, tangible goals for your results?

Do you know:

• To WHOM you are marketing to?
• WHAT you are actually saying to your potential customers?
• The INTENDED IMPACT of what you’re telling your potential clients?

Many business owners think that their Facebook marketing should consist ONLY of an interesting post once a week – providing their readers with interesting tidbits about their industry, right? This is great, it shows you are active and informative to your readers. These are your “activity posts” – but what about the posts/adverts aimed DIRECTLY at your prime customers, the ones who stand to benefit the most from your services?

If you are actively thinking of taking up Facebook advertising as one of your tools in your “marketing toolbelt”, with the bells and whistles of being able to generate leads and build your brand simultaneously all included, here are some things you will need to keep in mind…

KEEP THE AUDIENCE IN MIND

If you put soccer-related goods in front of somebody who HATES soccer but loves rugby – you waste everyone’s time. So determine to whom you actually want to market your services/products to and think deeper on it.  Within which circles do your target audience frequent? What activities and topics do they enjoy? Which locations’ people do you want to market to?

WHAT CONTENT ARE YOU PUTTING IN FRONT OF YOUR AUDIENCE?
Many newcomers to online advertising simply place deals/specials that say “BUY NOW” in front of their readers – eventually people tune out from that “frequency”, thinking of your business page as a simple deal-broadcaster. You need to label a real PROBLEM your target audience faces and dig deep into why they should fix it with YOUR help.
WHAT RESULT ARE YOU LEADING YOUR READER UP TO?
Imagine you put a beautiful advert up, one that speaks directly to the problems your reader REALLY deals with, leaving them understandingly FULLY just how much your product/service will FIX that problem. What now? You have to direct your reader somewhere! Whether it be to your website or a number/email they can contact you with – make sure they can easily take action with your business.

When you get started with Facebook Advertising, it can be challenging to get the results you desire!

But that is the nature of trying something new – focusing on these three points however, will be a good start to becoming great at marketing on Facebook. If you’d like more information or training in Facebook Advertising, OR if you don’t want the hassle of doing it yourself, click the link below to get in touch with us at FB2GO.

Take your business online

TAKE YOUR BUSINESS ONLINE AND GET IN TOUCH WITH NEW CLIENTS

Whether you are a green grocer, or a chainsaw-reselling and maintenance business… your business needs to be online. Now, this is something you have either heard, seen and may even be something you are taking active steps toward achieving.

Similarly, taking your business online may be something you dismiss ENTIRELY, with statements like:

  1. “My clientele doesn’t go online; they still love and appreciate the traditional way of doing business…”
  2. “Facebook is just a social media, for games and socializing, business doesn’t mix in with THAT!”
  3. “I may be old-school, but if it works, it WORKS…”

Some businesses accept the old methods of getting new customers in the door (having people see their services/products) at the “usual” ways, like word-of-mouth and getting a good reference every now and then. The only issue with this, being their MAIN form of getting in touch with new clients, is that this relies on the individual PEOPLE, and we all get bad days.

HERE’S THE DEAL:

As your main method of reaching new people with your awesome products/services that:

– Probably outmatch your competitors in quality, maybe not price.
– Are delivered with high-quality service,
– By experts in your industry (some business-owners holding 10-20+ years in the industry EACH)

What happens when: You can’t get all of the ABOVE benefits you offer to people, across to new customers, because the person you bet your word-of-mouth business on, has a bad day and doesn’t feel like giving you that reference?

 

This is the issue: You can’t rely solely on word-of-mouth anymore… maybe 20 years ago, sure…

But today, where people spend an average of 2.5 hours on their phone (online) adding up to 35 days a year (online) – you need to take control of how you get customers, starting today! 
The question stands… when will you take action?

Building a following

FB2GO TEACHES YOU HOW TO BUILD YOURSELF AN AWESOME FOLLOWING

business owners think BIG – like having six MILLION followers or something.  But having an awesome fan-following doesn’t necessarily have to mean having a huge fanbase of people.  As opposed to having the necessary RIGHT people.  The type of people that frequently share your posts to their friends because they like you so much! Wouldn’t you like to have a growing fanbase of really cool followers for your business’s Facebook page?

Here are the things you have to achieve first in order to have a great Facebook following!

POST ABOUT YOUR INDUSTRY

What’s cool about being in your business? What can you bring to the table and make interesting on social media?

More so, what are the cool, neat tricks your readers and clients will be interested in inside your industry?

Having your Facebook business page loaded with interesting posts and photos is a sure fire way to get the right people who are interested in what you have to say to follow you!

BE ACTIVE WITH YOUR COMMENTS

This is great! This allows you to get to know your following and see how they respond to your posts! After all, how else would you know which posts gets the best reaction and feedback?

Facebook is powerful because you can build easily RELATIONSHIPS with clients before you offer your product and get great results! As they know and trust you for the information you constantly give out, you can build rapport with potential clients and effectively market your products at the same time.

QUALIFY YOUR READERS!

Get rid of them! Don’t allow negative people to get the best of your Facebook business page! This isn’t to say that you don’t deal with “complaints” but instead get rid of people that show outright negativity to anything you have to say…

Meanwhile, treat the positive readers who constantly give positive messages to your page with huge amounts of kindness. What you need to remember about your readers and potential clients is that they are people and you are on a social network. Facebook allows you to get to know your clientbase and get the most out of your awesome following.

Authentic Brand

WHAT IT MEANS TO BE AN AUTHENTIC BRAND

In business, it’s normal to hear many times how important it is to “be authentic.” As a company, you choose to share your personality online in a myriad of creative ways– or the opposite, where you choose a more corporate and professionally-business-like approach. We believe that, while it’s important to share things about your business regularly – we find it’s just as important to be honest about “why” you’re doing it. Once you see “why” you’re in business, you can never get tired of speaking about it. At FB2GO, we believe in helping businesses of all kinds communicate better with their clients – you can see why we’d talk about being authentic to start!

So, how do you become an authentic brand?

START WITH WHY

The speaker and author Simon Sinek says that notably brilliant companies (Apple, Patagonia etc.) have the ability to start all their marketing with that driving “why.”

They know what difference they are making in the world, as well as why they’re setting out to do so, and thus resonate with people that feel the same! What are you looking to do with your business?

CHOOSE A “CHANNEL” WHERE YOUR CLIENTS CAN “TUNE INTO”

Your clients are online. Your future clients are either browsing Facebook, LinkedIn or looking for something on Google. The question is…

– How easily can they find you?
– Do you have brand diversity?
– Can they click on your Facebook business page and be redirected to your website for further reading?

HAVE CONVERSATIONS WITH YOUR CLIENTELE

Imagine you have an issue with your car. Instead of calling the company, you decide to jump the queue and call on the CEO of Tesla.

He answers, readily listens to you and puts plans into action to make your suggestion a standard in ALL TESLA CARS.

Can you imagine this happening? Well, this actually DID happen. Regularly.

And it’s a brilliant example of speaking to the wonderful people you call your clients and hearing their needs! You can do this on whatever online platform your business resides. These are just a few ways to get started on being truly authentic in your business – now it’s up to you!

Meet your Customers Halfway

FACEBOOK, WHERE YOU GET TO MEET YOUR CUSTOMERS HALFWAY

At FB2GO (Facebook 2 Go), we are on the lookout for the platforms that work best for us and thus by default, work the best for our clients.

We are on the lookout for platforms that:
– Encourage organic growth of followers, people that are engaged with local brands
– Allow businesses to easily share a new promotion or connect with previously unseen clients
– Give customers the platform to converse directly with the brands they like!

You can see why we pick Facebook time and time again… They do all of this and more.

When you start up a Facebook page for your business and pay attention to it, you effectively start to do the following:

CREATE BRAND VISIBILITY – WHERE YOUR POTENTIAL CUSTOMERS CAN FIND YOU 24/7

Believe it or not, Facebook is trying to beat Google as the place where people look for things they want.

So, if your business shows up at the top of the search bar whenever a person searches for “Plumbing & Electrical work”, with authentic reviews and recent posts – they’ll pick you more often than not!

Reason being on Facebook, if your business comes across as authentic and local, people will be more inclined to pick your services, over a starchy corporate business from Google!

REACH OUT TO THOSE THAT LIKE WHAT YOU GOT

You can cut your marketing spend down. Like, way down.

Billboards, magazine adverts or tv snippets don’t discern between your target audiences – they show to a wide range of people and that’s it.

Whereas, with a healthy dose of FB marketing, you can build up a specific audience. For example, market bicycle stuff to people that already show they like bicycle stuff!

SPEAK TO YOUR CUSTOMERS, LIKE ACTUALLY

There is a certain power in allowing your clients to actually speak to you.

Your passionate followers can send you a direct message or respond to a friendly questionnaire you post. Why is this good?

Well – let your readers know that they have the chance to work with some actual people! After all, we feel wonderful whenever we get help from companies that really care about the quality of service they’re really giving.

Get feedback from your clientele, starting today.