What’s so great about Facebook for business?
Often, we find that business owners are too busy running their businesses to check out new marketing platforms to get new customers in the door.
You’re not one of them, are you? Discover what it means to market only to the people that will be interested in your business.
What’s the main problem with conventional marketing techniques?
We’re talking about TV, Newspapers, Magazines etc. Let’s take an example. You may pay R60,000.00 to have your business own a column in a magazine with a million monthly subscribers – but do you know how many people will read your advert?
Can you (or the magazine company) say for sure:
What is the efficacy of that R60,000.00 you paid for your magazine advert? And how can you maximise it?
There’s no clear answer, because you don’t get this kind of information from conventional marketing techniques.
Put simply, things have changed… for the better.
Facebook has created a platform where any business can freely build their online brand and advertise to people who are more likely to be interested in what they have to offer. What does this mean for you? Well, you have the tools available to create adverts that, if finely tuned, can be put in front of people that’ll be much more eager to buy into, because they’ve already shown an interest in similar things. What’s the bottom line? No need for cold-calling – if you do things right, your future customers will start chasing you.
Get to know your customers
Highly successful businesses understand one thing: They understand who they’re servicing. Focus on acquiring “high-quality customers” (people that benefit most from your services or products) Facebook has the luxury of being one of the most prevalent social media platforms available, where tons of people spend their time connecting and congregating based on what they like and enjoy. These are known as “behaviours.” Get to know your high-quality customers based on their behaviours and make marketing to them a dream.
Get clients when you need to
Build a powerful brand by displaying your company’s personality on Facebook.
Whereas it used to take 30-40 years to build a strong brand, now it can take a handful of strategic months.
You can build your business’s brand and share new developments in the form of:
Share your industry-related experiences and showcase your expertise!
Build an online portfolio of projects you’ve completed and happy customers
Authenticity leads to action
When your readers, viewers and followers see your business in
action everyday – something begins to happen. They begin to
pay attention. After all, they’re not looking at a large corporate
company – they’re looking at a business’s impact on
real people, every day.
If you’re a customer and you see the positive impact of a real,
authentic business regularly – you’re going to want to join up.
Wouldn’t you like to be that company?